Escarpment Smart Home

Privacy Policy

Last Updated: February 18, 2026  |  Effective Date: February 18, 2026

Introduction

Escarpment Smart Home Inc. ("we," "our," or "us") is committed to protecting your privacy and ensuring transparency in how your personal data is collected, used, stored, and shared. This Privacy Policy applies to all visitors of our website and users of our smart heating and climate control services across Canada.

Our registered address is 556 Wettlaufer Terrace, Milton, ON L9T 7N1, Canada. For any privacy-related inquiries, you may contact us at [email protected] or by calling +1 (905) 876-4320.

This policy describes the types of data we collect, the purposes for which we use it, your rights concerning that data, and how we handle cookies and third-party advertising technologies. We encourage you to read this document carefully before using our website or submitting any personal information.

1. Cookie Categories

We organize cookies into three distinct categories. Each category serves a specific purpose, and your consent requirements vary accordingly.

1.1 Essential Cookies

These cookies are strictly necessary for the core functionality of our website. They enable basic features such as page navigation, secure access to restricted areas, and remembering your cookie consent preferences. Without these cookies, the website cannot function properly.

  • session_id — Maintains your browsing session across pages
  • csrf_token — Protects against cross-site request forgery attacks
  • cookie_consent_status — Records your cookie preference choices

Consent required: No. Essential cookies are activated automatically. Retention: Session duration or up to 12 months for preference storage.

1.2 Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. This data allows us to improve page layout, content, and user experience.

  • _ga — Google Analytics: distinguishes unique users
  • _ga_XXXXXXX — Google Analytics 4: maintains session state
  • _gid — Google Analytics: distinguishes users for 24 hours
  • _gat — Google Analytics: throttles request rate

Consent required: Yes. Analytics cookies are activated only after you click "Accept All" or enable them in the preferences panel. Retention: Up to 14 months.

1.3 Marketing / Advertising Cookies

Marketing cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our advertising campaigns across platforms such as Google and Meta.

Consent required: Yes. Marketing cookies are activated only after you explicitly accept them. Retention: Up to 540 days (Google Ads default).

2. Marketing Cookies — Detailed Disclosures

2a. Third-Party Ad Serving

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

2b. Advertising Partners

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

2c. Remarketing

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

2d. YouTube and Display Network

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

2e. Tracking Technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

2f. Advertising Measurement

We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or consultation requests. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

2g. Technologies in Use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

2h. Opt-Out from Personalized Advertising

You may opt out of personalized advertising at any time:

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

2i. Cookie Preference Management

You can manage your cookie preferences at any time by clicking Manage Cookie Preferences, which is also accessible via the link in our website footer. This opens a panel where you can accept or reject each cookie category independently. Essential cookies remain active at all times.

3. Consent Requirements

When you first visit our website, a cookie consent banner appears at the bottom of your screen. The banner offers three options: "Accept All," "Reject Non-Essential," and "Manage Preferences." No analytics or marketing cookies are activated until you provide explicit consent by clicking "Accept All" or enabling specific categories through the preferences panel.

By clicking "Accept All Cookies," you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Your consent choice is stored in your browser's local storage for a period of 12 months. The banner can be dismissed without accepting, in which case only essential cookies remain active.

EEA and UK Users

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

Withdrawal of Consent

You may withdraw consent at any time by clicking "Manage cookie preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

4. Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only and is not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5. Lead Forms and Contact Requests

When you submit a contact form, request a consultation, or register interest in our smart heating and climate control services, we collect the information you provide. This typically includes: full name, email address, phone number, service of interest, and your message or comments.

Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at [email protected].

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

6. Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: Collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: Records when a user completes a defined action (form submission, call, consultation request) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7. Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, consultation requests)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8. Prohibited Content Self-Declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9. Landing Page Integrity Statement

The content of this website accurately represents the smart heating and climate control services advertised by Escarpment Smart Home Inc. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10. Children's Privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at [email protected] if you believe we have received data from a minor.

11. International Data Transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based. These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly at [email protected].

12. Your Rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): Request a copy of the data we hold about you
  • Rectification (Art. 16): Correct inaccurate or incomplete data
  • Erasure (Art. 17): Request deletion ("right to be forgotten")
  • Restriction (Art. 18): Limit how we process your data
  • Portability (Art. 20): Receive your data in a structured, machine-readable format
  • Objection (Art. 21): Object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): Revoke consent at any time without penalty

To exercise any right, email us at [email protected]. We will respond within 30 days.

You also have the right to lodge a complaint with your local supervisory authority: EU users: https://edpb.europa.eu | UK users: https://ico.org.uk

13. What Data We Collect

We collect the following categories of data through our website and services:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content (service inquiries, messages, comments)
  • Conversion events (form submissions, calls, consultation requests)

We collect only the data necessary to provide our services, improve our website, and measure the performance of our advertising campaigns. We do not collect sensitive personal data such as health records, political opinions, or religious beliefs.

14. Legal Basis for Processing (GDPR Art. 6)

For each data type we process, the corresponding legal basis is as follows:

Data Type Legal Basis
Contact form data Consent (Art. 6.1.a) and contract performance (Art. 6.1.b)
Analytics data Consent (Art. 6.1.a)
Marketing / remarketing data Consent (Art. 6.1.a)
Security and fraud prevention Legitimate interest (Art. 6.1.f)

15. Retention Periods

We retain your data for the following specific periods, depending on the category:

Data Category Retention Period
Contact form submissions 2 years
Analytics data (GA4) 14 months
Marketing cookies (Google Ads) Up to 540 days
Email communications Duration of relationship + 1 year
Server logs 90 days
Cookie consent records 3 years (audit requirement)

16. Policy Updates and Contact

Last Updated: February 18, 2026

Effective Date: February 18, 2026

If we make material changes to this Privacy Policy, we will notify you via a banner on our homepage at least 14 days before the changes take effect. We encourage you to review this page periodically to stay informed about how we protect your information.

For any questions, concerns, or requests related to this Privacy Policy, please contact us:

Escarpment Smart Home Inc.

556 Wettlaufer Terrace, Milton, ON L9T 7N1, Canada

Email: [email protected]

Phone: +1 (905) 876-4320